MissionWired

For more than eight years, I had the privilege of working for and growing with the powerhouse digital agency MissionWired. I began as a senior designer—the company’s first in-house design hire—and ended my time there as vice president and design director, helping the firm to raise over $3 billion in revenue for major nonprofit and political clients.

In addition to my work for clients, a core part of my role became maintaining and expanding MissionWired’s own brand. This became particularly important after the company underwent a major rebrand in 2020.

Large, comprehensive proposals and pitch presentations have always been a central part of winning new business and retaining existing relationships for MissionWired. Particularly after the company rebranded in 2020, it was time to significantly expand and refine how we presented our offerings.

After conducting market research into proposal and pipeline management software, I created custom, in-house templates and processes to prevent bottlenecking and save costs. This allowed us to focus our attention on creating rich, multi-channel spec campaigns for prospective clients.

While these proposals and campaigns are, of course, proprietary and confidential, they increased the company’s win rate from 30 to 45%, and led to winning contracts with the ACLU, the American Heart Association, the American Red Cross, Amnesty International, the Bill & Melinda Gates Foundation, Conservation International, the Democratic National Committee, Doctors Without Borders, Everytown for Gun Safety, Human Rights Watch, the International Rescue Committee, Make-A-Wish Foundation, Mercy Corps, Save the Children, the USO, and more.

In addition to MissionWired’s strategic services offerings, it also maintains a powerful data product called The Digital Co-Op. Finding the look and feel for the Digital Co-Op took some time and care: while not losing its competitive edge, we needed to make its core offerings understandable and ensure the brand was warm and welcoming to users.

In addition to designing the website for the Digital Co-Op itself, I took the core elements of the brand to create distinct logos for the suite of proprietary data products and tech tools used across the MissionWired and the Digital Co-Op family. These were all deployed over presentations, one-pagers, and social posts.

MissionWired’s clients are some of the biggest names in the nonprofit and political space, and they share a commitment to changing the world for the better. It was important that as their digital partner, MissionWired’s brand across web and social channels reflected the optimism and progress these organizations inspired.